Sardines are very insecure by nature - they have a very strong need to belong. This need drives each sardine to do what the next sardine does, and motivates each sardine to need what the next sardine has.
A bunch of dolphins understood this, and decided to capitalise on it because pollution and over-fishing by human beings had made times quite hard la, and they had to find new ways to make a living somehow...
So, they applied their wits and business sense to making some money to buy some food from the humans instead.
They had a stock of abandoned flippers (from irresponsible divers and general waste), and they marketed the idea of wearing or living in them to the sardines.
"Tired of skirting Helter Skelter? Get shelter! Safety flippers for sale! (Made of 100% recycled material.)"
It was a big hit.
The sardines snatched up the flippers with the money they earned by selling intelligence on the whereabouts of secretive sardine schools to the human beings.
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